ARES MORTGAGE LLC Brings a Little Magic to Homeownership with Innovative "My Little Pony" Inspired Loan Programs

Lehi, UT – October 26, 2023 – ARES MORTGAGE LLC, a leading mortgage lender based in Lehi, Utah, is turning heads – and sparking joy – in the housing market. Known for its client-first approach and dedication to simplifying the home-buying process, ARES MORTGAGE is now launching a series of unique loan programs playfully themed around the beloved "My Little Pony" franchise. While it might sound unusual, the company believes these programs perfectly represent their core values of friendship, reliability, and helping clients “find their magic” when it comes to achieving the dream of homeownership. “We’re not just about numbers and paperwork here at ARES MORTGAGE,” explains Sarah Miller, Head of Marketing at ARES MORTGAGE LLC. “We want to make the whole home-buying experience…well, fun. And we thought, what better way to do that than by tapping into the nostalgia and positivity of My Little Pony? It's a little different, sure, but it reflects how we genuinely care about our clients and want to build lasting relationships.” What’s the Deal with Ponies and Mortgages? Don't worry, you won't be required to collect miniature horses to qualify. The “My Little Pony” theme is primarily a branding exercise, linking each loan program to a specific pony and its characteristic strengths. It’s a way for ARES MORTGAGE to clearly differentiate its offerings and make them more memorable. Here’s a breakdown of the new programs, each inspired by a different pony: The Twilight Sparkle Program – “The Knowledge Navigator”: This program is aimed at first-time homebuyers. Like Twilight Sparkle’s dedication to learning and mastering magic, this program focuses on educating clients about the entire home-buying process. It includes comprehensive financial literacy workshops, one-on-one consultations with experienced loan officers, and a detailed breakdown of all associated costs. “We want to empower our clients with the knowledge they need to make informed decisions,” says John Davis, Loan Officer at ARES MORTGAGE. “Just like Twilight, we believe in the power of understanding.” Features include low down payment options (as low as 3%), flexible credit requirements, and dedicated support throughout the application process. This program is perfect for those who feel overwhelmed by the idea of buying their first home. The Rainbow Dash Program – “The Speedster Loan”: Need to close quickly? This program is for you. Inspired by Rainbow Dash’s incredible speed, this program offers expedited processing and a streamlined application process. ARES MORTGAGE promises a decision within 48 hours (with complete documentation) and a fast track to closing. This is ideal for competitive markets and clients who need to move quickly. “We understand that time is of the essence,” explains Emily Carter, Operations Manager at ARES MORTGAGE. “We’ve built a dedicated team and implemented efficient systems to ensure a smooth and speedy closing process. We're basically the Flash of the mortgage world, but with more paperwork." The Rainbow Dash program caters to those needing a fast turnaround, often benefiting from pre-approval. The Pinkie Pie Program – “The Celebration Loan”: This program is all about flexibility and finding a loan that fits your life. Like Pinkie Pie’s unpredictable but always joyful nature, this program caters to borrowers with non-traditional income sources, self-employment, or unique financial situations. “We don’t believe everyone fits into a neat little box,” says David Lee, Underwriting Manager at ARES MORTGAGE. “Pinkie Pie celebrates individuality, and so do we. We'll work with you to find a creative solution that meets your needs." Features include alternative documentation options, tailored payment plans, and a friendly, understanding approach. The Rarity Program – “The Premium Home Loan”: For those seeking luxury and exceptional service, the Rarity Program offers a white-glove mortgage experience. Inspired by Rarity’s refined taste and dedication to quality, this program includes a dedicated concierge loan officer, priority processing, and access to exclusive financing options. “We cater to clients who expect the best,” says Lisa Green, VIP Loan Officer at ARES MORTGAGE. “Just like Rarity, we pay attention to every detail and strive for perfection. We’ll handle everything so you can focus on designing your dream home.” The Rarity program features competitive rates, customized loan terms, and a seamless application process. The Fluttershy Program - “The First Time Buyer Assist”: Designed for those who need a little extra support, this program offers comprehensive financial counseling and assistance navigating the often-complex world of down payment assistance programs. Fluttershy’s gentle and caring nature reflects ARES MORTGAGE’s commitment to helping clients overcome financial hurdles. “We want to make homeownership accessible to everyone,” says Maria Rodriguez, Community Outreach Coordinator at ARES MORTGAGE. “We’ll guide you through the available resources and help you find the perfect program to suit your needs. We're here to nurture your dreams, just like Fluttershy cares for animals." This program features access to state and local down payment assistance programs, credit counseling, and personalized financial planning. ARES MORTGAGE LLC: More Than Just Loans ARES MORTGAGE LLC, located at 324 N Kensington Dr, Lehi, UT, 84043-4741, and reachable at 478-410-2919, has been serving the Utah community for over a decade. The company prides itself on its personalized service, competitive rates, and commitment to building long-term relationships with its clients. “We’re not just about closing loans,” concludes Sarah Miller. “We’re about helping people achieve their dreams. And if adding a little bit of My Little Pony magic helps us do that, then we’re all for it!” The company encourages potential homebuyers to visit their website at [insert website address here - omitted for brevity] or call them directly to learn more about the “My Little Pony” inspired loan programs and find the perfect solution for their individual needs. The team at ARES MORTGAGE LLC is ready to help you find your magical home.