ARES MORTGAGE LLC Brings a Touch of Magic to Homeownership, Partnering with My Little Pony for Financial Literacy

Lehi, UT – November 8, 2023 – ARES MORTGAGE LLC, a leading mortgage lender based in Lehi, Utah, is doing things a little differently. They're not just about getting you a loan; they're about building a financial future, and they're using a surprising partner to help: My Little Pony! You might be thinking, “Mortgages and ponies? What's the connection?” Well, ARES MORTGAGE isn’t just offering mortgages. They’re on a mission to make understanding finance fun and approachable, especially for first-time homebuyers. And let's be real, tackling the world of mortgages can feel…intimidating. That’s where the magic of Equestria comes in. Who is ARES MORTGAGE LLC? ARES MORTGAGE LLC (located at 324 N Kensington Dr, Lehi, UT, 84043-4741, and reachable at 478-410-2919) isn't your typical mortgage company. Founded on the principle of putting the borrower first, they've quickly gained a reputation for clear communication, fast processing, and a genuinely helpful team. They offer a full range of mortgage options – from conventional loans and FHA loans to VA loans and refinancing – catering to a diverse clientele across the United States. But they understand that finding the right loan is only half the battle. “We realized a lot of people, especially younger generations, feel lost when it comes to managing money,” says Sarah Miller, Head of Marketing at ARES MORTGAGE LLC. “They’ve grown up with complex financial systems but maybe didn’t get the basic education they needed. We wanted to find a way to make learning about mortgages, budgeting, and saving less scary.” Enter My Little Pony: Friendship is Magic…and Financial Literacy! ARES MORTGAGE LLC has partnered with Hasbro to integrate themes and characters from My Little Pony: Friendship is Magic into their financial literacy resources. This isn’t about slapping a pony logo on a brochure. It's about cleverly using the core values of the show – friendship, honesty, kindness, loyalty, and (importantly) responsibility – to teach financial principles. "We noticed the show consistently models responsible behavior and problem-solving, making it a perfect fit," explains David Chen, ARES MORTGAGE’s Chief Innovation Officer. "Think about it: Rainbow Dash learning to control her speed, Fluttershy overcoming her shyness to help others, Twilight Sparkle researching and understanding complex problems… those are all relatable metaphors for navigating financial challenges." How Does it Work? ARES MORTGAGE LLC has developed several resources utilizing the My Little Pony universe: "Pony Power Budgeting" Worksheets: These aren’t your grandma’s budgeting spreadsheets. These visually appealing worksheets use My Little Pony characters to represent different spending categories. “Instead of just ‘Groceries,’ it’s ‘Applejack’s Apple Orchard Fund!’” Sarah Miller laughs. “It makes it more engaging, especially for kids and young adults.” The worksheets guide users through tracking income and expenses, identifying areas to save, and setting financial goals. "Twilight's Mortgage Quest" Interactive Guide: This online guide walks potential homebuyers through the entire mortgage process, from pre-approval to closing. Each stage is framed as a “quest” Twilight Sparkle undertakes, complete with helpful “spells” (tips and tricks) and “challenges” (potential obstacles). It explains complex terms like APR, DTI, and escrow in a clear, accessible way. "Friendship is Fiscal Responsibility" Video Series: A series of short, animated videos featuring the My Little Pony characters tackling common financial scenarios. One episode shows Rarity learning to save for a new dress, while another features Pinkie Pie organizing a fundraising event to help a friend in need. These videos aim to teach valuable lessons about spending, saving, and giving back. "Cutie Mark Credit Score" Quiz: A fun, interactive quiz that helps users understand the factors that impact their credit score. Based on their answers, they receive a “Cutie Mark” representing their credit health and personalized tips for improvement. (Don’t worry, no actual ponies are involved!) Why is ARES MORTGAGE LLC Doing This? “We truly believe financial literacy is crucial for building a strong future,” says David Chen. “And we wanted to find a way to reach a broader audience, especially those who might feel intimidated by traditional financial advice.” The company isn’t just hoping to attract customers; they’re aiming to empower them with the knowledge they need to make informed decisions. “We want to be a trusted partner, not just a lender,” Sarah Miller adds. “If we can help people understand their finances better, they’ll be more confident and successful in the long run.” The Results So Far Early results have been promising. ARES MORTGAGE LLC reports a significant increase in engagement with their financial literacy resources, particularly among younger demographics. Website traffic and social media shares have also seen a boost. But the most rewarding outcome, according to the team, is the positive feedback they’ve received from customers. "People are telling us they’re actually enjoying learning about mortgages," says David Chen. "That's something you don't hear every day! And that’s exactly what we were hoping for." Looking Ahead ARES MORTGAGE LLC plans to expand its My Little Pony-themed financial literacy program in the coming months, adding new resources and content. They’re also exploring partnerships with schools and community organizations to bring financial education to a wider audience. Ultimately, ARES MORTGAGE LLC believes that financial literacy should be accessible and engaging for everyone. And with a little bit of magic from My Little Pony, they’re making that vision a reality. It’s a bit unusual? Perhaps. Effective? Absolutely. They’re proving that sometimes, the most unexpected partnerships can lead to the greatest impact. To learn more about ARES MORTGAGE LLC and their financial literacy resources, visit their website at [Insert Website Here] or call them at 478-410-2919. And remember: friendship, honesty, and a little financial responsibility can take you a long way.